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Download in a Box? Apple to Sell Album-Specific iTunes Giftcards in Stores

8/27/07, 1:38 pm EST


Not content to just dominate music sales online, Apple will soon be taking up space in your local retail chain. According to Billboard, this fall, the company will begin selling album-specific iTunes gift cards inside DVD-sized boxes with album art on the cover in stores like Best Buy, Starbucks and Safeway. Albums by Norah Jones and Maroon 5 may be among the first offered, at prices said to range from $11.99 to $14.99 — which may include bonus tracks or videos since the price is a bit higher than iTunes’ ususal $9.99 per album fee. The cards could help boost sales over the holidays and introduce heartland shoppers to downloading, but may accelerate the decline of physical CD sales and hurt brick-and-mortar sales in the long run. But for the first time in a while, consumers will be able to grab something physical — an album cover, at least — along with their download.
Photo: Simon Getty


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Comments

Ae | 8/27/2007, 2:00 pm EST

Why not just buy the CD?!?!?!

Oddjob | 8/27/2007, 3:15 pm EST

This is the lamest thing anyone could buy. If you’re paying for it, it costs the same as a CD, and you have something physical, why not just throw the CD in there? Who would be dumb enough to pay for this? Probably a lot of people, actually.

ths | 8/27/2007, 3:46 pm EST

It’s called business and marketing. It appears that Apple set up some sort of bundling deal…and a way for them to offer album art along with iTunes, which some consumers prefer.

stewey | 8/27/2007, 4:18 pm EST

Well, as an Apple share holder I think this is a great idea!!!

It’s time music downloading became a reality for people and not just a game for sneaky kids and shadowy European websites.

bill gates | 8/27/2007, 4:31 pm EST

Now why didn’t I think of that?

Ae | 8/27/2007, 5:13 pm EST

Capitalism at it’s finest.

I’m a hardcore apple user…. but this is so wrong. Buy the artwork at the store and download the music at home?? If it isn’t bad enough that all local music stores you’ve come to know and love are suffering enough over digital downloads. What about the lost “art” of actual INTERACTING with the bands artwork as you place the CD in the tray, or, for that matter, the way albums (yes, ALBUMS) used to be like. Not to mention the fact your MP3 downloads ARE SO COMPRESSED that you’re better off buying the REAL CD for better bit rate audio… THEN put it on your iPod. The music fan is getting screwed here in my opinion… Fans! Check out your local USED bin! It’s a great value!

(Will somebody help me off this soapbox..)

ths | 8/27/2007, 5:53 pm EST

I prefer the tangible quality of album/cd packaging myself, but Apple is simply just expanding its marketplace among heavy iTunes users who might not care so much about maximum audio quality. I agree that it is capitalism, but really, what else is new, and why should anybody be surprised.

Me | 8/27/2007, 5:56 pm EST

This is the dumbest thing ever but it will work because their are a lot of losers out there

ths | 8/27/2007, 6:00 pm EST

Of course it will work.

mr roboto | 8/27/2007, 6:54 pm EST

I think this is what they call a “gateway download” among certain circles.

Sure it doesn’t make a whole lot of sense to the rest of us, but for people who have been resisting legal downloads it’s a good way to get them comfortable with juicing up on music through their computers.

My prediction is it won’t be an immediate hit, but it’s a slow process.

Personally, I’ve always liked the idea of buying those little flash media sticks (with wave files; not any of this mp3 bullstuff) from a music kiosk at a store, etc. That way vendors could have a larger stock without the space issues, and a consumer could buy individual tracks if he wanted to.

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