According to a British survey, the traditional nursery rhyme is in danger of extinction. The cause: popular music (duh). Instead of soothing their children with rhymes like “Jack and Jill” and “Humpty Dumpty,” parents are singing pop songs and TV themes to their tykes instead. And lullaby versions of pop tunes like the Rockabye Baby series aren’t helping either. Evidently, they’re causing the line between pop music and the stuff parents play for their kids to get even more obscure.

Enter Beyoncé’s crew: Her father and sister, Solange (who’s a new mom), are launching Baby Jamz, a hip-hop-inspired pre-school toy line, which includes a disc called Nursery Rhymes Volume 1 featuring hip-hop adaptations of “This Old Man,” “Old MacDonald” and “Skip To My Lou.”

Photo: Ivan / CTK / Camera Press/ Retna