Fergie has denied claims that she will pen an ode to the shoe line Candie’s on her next album, saying that she’ll only appear in ads for the company. It wouldn’t have been the first time the Dutchess gave one of her songs the Yellow Pages treatment, though — she previously product placed Dolce & Gabbana, Fendi, Donna Karan, Seven Jeans, True Religion and Cocoa Puffs within a fifteen-second span on the Black Eyed Peas’ “My Humps.”

This whole affair reminds us of this classic clip. So where did the marketing insanity start? It’s easy to blame Janis Joplin; when she asked the Lord to buy her a Mercedes Benz, the advertising industry realized songs were rife with potential to connect with their chief demographics. Soon The Kinks were buying Lola champagne that tasted just like a specific kind of cola (on the album version, at least). Later, Run-DMC pimped “My Adidas,” Jay-Z and Beyoncé name-checked a bonanza of fancy brands in “Upgrade U,” The Pack boasted about their “Vans” and somehow Wilco’s Sky Blue Sky booked a residency inside of Volkswagens. So we thank Fergie for having the presence of mind to stop the ad-ness by refusing to have a song on her next album sponsored by a shoe, even though the lyrics couldn’t have been any worse than “Fergalicious.”