
As we noted last week, Courtney Love has launched a line of lunch boxes, action figures and — brace yourself — flask keychains featuring the likeness of her late husband, Kurt Cobain.
Since this initial batch of products is less than impressive (and if you’re going to exploit the image of one of the most beloved and tortured rock stars of all time, you’ve got to come out swinging), we called in marketing director Bill Coleman, whose ANEW Marketing Group reps Heineken. With his expertise, we were able to come up with some gear Nirvana diehards might not roll their eyes at:
- The Cobain Candle: “It could come with a story, [explaining] you can light it on the anniversary of his death. Instead of just a candle on your mantelpiece, it opens up a discussion and really gives you an experience.”
- Collectible Kurt Guitar: “Something that’s a collectible always makes sense. A product needs to have a connection that the fans can identify and rally behind.”
- Vans Sneaker: “Maybe have the ’swimming baby’ on the side, or even an option to create your own Nirvana shoe. Generation X and Generation Y are really into user-generated content right now and expressing themselves individually.”

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