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An Ancient Gladiator Just Goosed Katherine McPhee!

3/13/07, 2:13 pm EST

You’ve spent $50 on tickets and popcorn. You sit down in the multiplex’s cushy chairs awaiting the primal carnage that is 300, when suddenly a Katherine McPhee music video appears on the screen. Perfect. Nothing encapsulates ancient Grecian bloodshed better than American Idol runner-ups.

This night(mare) at the movies is about to become reality, thanks to advertising magnates Screenvision. Frustrated by the lack of videos on reality-television-happy MTV, RCA Records has signed with Screenvision to force their music vids upon unsuspecting audiences. As if the parade of commercials before the trailers wasn’t long enough…

Bad idea, right? Let’s test it out with a few choice combinations. We’ve selected five pairings you might soon see at a theater near you. Who’d we miss?

  1. Zodiac - Gym Class Heroes, “Cupid’s Chokehold”
  2. The Hills Have Eyes 2 - Hilary Duff, “With Love”
  3. Ghost Rider - Rich Boy, “Throw Some D’s”
  4. Dead Silence - Say Anything, “Wow (I Can Get Sexual Too)”
  5. Premonition - Justin Timberlake, “What Goes Around… Comes Around”

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Comments

bhagwan shree bodri yogi | 5/9/2007, 12:23 pm EST

Katharine McPhee gyere Magyarorországra, Budapestre énekelni nekünk, hagy ismerjen meg Európa is!

lik roper | 3/15/2007, 1:28 pm EST

that katherine mcphee is a really pretty and wholesone girl…i like her alot…

bing | 3/15/2007, 2:12 am EST

last time i got to the movies early, just before the ads started they were blasting the old Metalica vs orchestra cd.

an ideal warm up to a comedy, no doubt. what could be funnier than a haunting over the top version of One?

Jack | 3/15/2007, 1:22 am EST

As a member of the exhibition industry, I am a General Manager of a 24 screen theatre in the USA. I empathize with the people who do not wish to see ads before the film. However, we are a business and the way Hollywood operates, movie costs are getting bigger every year. We either increase the ads to make ends meet, or we keep raising ticket prices even faster then they are going up already. It’s your call. The people who work at the theatre have no control over what gets on there, please do not take it out on them. Companies like Screenvision provide a way for businesses to advertise their products before the films. Look at it this way, at least they aren’t showing them during the movie. However, if it goes that far, I will be looking for another career.

Scenic Anemia | 3/14/2007, 10:26 pm EST

I’m never one to pass up an unexpected Katherine McPhee sighting.

Back to The Future | 3/14/2007, 8:20 pm EST

I’d rather see Kathirne McPhee than listen to Criss Erik Stevens doing his “movie tunes” crap! If your going to listen to “bad music” you should at least see a hot babe with the bad music!
How bout TV movies…
Mom At 16 - Maddona’s Poppa Don’t Preach…
300 - Scissor Sisters “Take Your Mamma Out”
Red Dragon - The Breeders “Last Splash”
American Psyco -Huey Lewis & The News “Hip To Be Square”
Only Alanis is more “Ironic”.

Lado | 3/14/2007, 7:40 pm EST

The theatres where I live just show ads and inane movie trivia before the lights dim - it’s mind-numbing.

I’ve often wondered to myself - ‘why can’t they just play music videos? At least it would be entertaining…’ so this sounds like a good idea to me.

Too bad it’s American Idol poo - American Idol is the worst thing to ever happen to music.

You are atheist | 3/14/2007, 7:35 pm EST

I haven’t seen a movie at the theater in months. I haven’t seen 300 and don’t plan to no matter how many geeks drool over it and then deny they’re homosexual.

There’s nothing wrong with not going to the movies to avoid the long lines of geeks, the absurd snack prices, the ubiquitous advertising, the commercials, the litany of crappy previews of movies I’ll never see, and now MUSIC VIDEOS BY AMERICAN IDOL WHORES? All that on top of a shitty movie? There’s no way you’re getting your money’s worth when you can just join netflix and buy a decent TV.

The movie industry has already lost me. Yes, that means I’m better than you. Learn to read and get out of the geek mentality that you have to see every movie that the obese Bruce Campbell whore Harry Knowles blows his wad over.

This is about more than just not going because it’s too expensive (which it is). It’s about being American and refusing to get ripped off. Hollywood has you by the balls; they could make a movie of Will Ferrell rolling in dog shit for two hours and still get the number one spot. Learn to be American and stop following the herd. Idiots.

Matthew | 3/14/2007, 6:04 pm EST

Yeah, I’ll just go buy a 60 inch plasma TV, no problem. You take a check?

ken vail jr | 3/14/2007, 4:36 pm EST

here in michigan there are a few theaters w/ reasonable prices…there isn’t anything quite like seeing a movie on the big screen….the commercials and what-not have gotten to be overkill lately though-i agree w/ that.

Cee | 3/14/2007, 3:32 pm EST

theworldsforgottenboy | 3/14/2007, 1:38 pm EST

“Only those who enjoy torture still go to theaters. Waste of money. Buy a 50″ Plasma. 99% of what you are given as a choice is crap.”

=====

Lol… YOU buy ME a 50″ plasma TV, and I swear, I’ll never set foot in another theater.

perfectomix | 3/14/2007, 3:28 pm EST

So what’s new?
It ain’t gonna change until the theatres stop getting the vast majority of their income from electronic-media-addicted 13-28 year olds who pay to see Fantastic Four because they think Jessica Alba is hot.

JM | 3/14/2007, 3:10 pm EST

Song selection will definitely blow but at least someone is showing music videos these days.

The Vintage Idiot | 3/14/2007, 2:48 pm EST

wow there’s nothing I’d rather see than a Hillary Duff video, while I’m trying to watch a horror flick. Great job screenvision

Angus | 3/14/2007, 2:34 pm EST

Another reason to start selling Alcohol at the movies!

pskidmore | 3/14/2007, 2:09 pm EST

Just wait for the DVD… it is cheaper than going to the movies…and you can always fast forward through all the previews…

theworldsforgottenboy | 3/14/2007, 1:38 pm EST

Only those who enjoy torture still go to theaters. Waste of money. Buy a 50″ Plasma. 99% of what you are given as a choice is crap.

ell to the yeah | 3/14/2007, 1:24 pm EST

I’m cool with it… as long as I’m at the movies with jo mama!

RushFan | 3/14/2007, 1:23 pm EST

Hey “metalkills”…
If I wanna complain about paying for a MOVIE and then seeing a MUSIC VIDEO before it (and more or less being forced to watch it, unless I want to miss the beginning of the movie), then I’m going to complain. If you don’t like it, read something else.

Will | 3/14/2007, 1:10 pm EST

Admittingly, if a Toby Keith video came on before Borat, or even a movie like Talladega Nights, I’d be laughing at least a little.

Astra*Source | 3/14/2007, 1:08 pm EST

So yeah it sucks that there are more dribble to watch while before the movie but look at it this way if you forget the milk duds it gives you a chance to run back and get it, and those prevs that like to get their stroke on can run and wash their hand so they dont have to stay stickyhanded durring the movie>>>. It works !) sit back n enjoy the show :)

Buster C | 3/14/2007, 12:56 pm EST

Boy if only Thom Yorke had videos at the movies you folks at RS would not know what to do with yourselves. Maybe yall should have that done so the rest of America (outside of New York & LA)could learn about our mistakes.

Jesse | 3/14/2007, 12:53 pm EST

They couldn’t like show a Slayer video at 300? If you’re going to show a video, at least let it be towards the correct audience.

jollydwarf | 3/14/2007, 12:52 pm EST

As long as the trailers go straight into the movie, I’m good. It’s all about timing your entrance. This should set an all-time high with screen heckling, though. Might become a ‘Rocky Horror’ sort of tradition/mandate for however long it takes for them to ixnay it.

phil | 3/14/2007, 12:29 pm EST

totally a miserable idea

rlewis | 3/14/2007, 12:25 pm EST

i think if the music goes along with the movie it could totally get you pumped to see it but if it blows it could totally get you in the wrong mode to see the movie

Sara A. | 3/14/2007, 12:18 pm EST

I love Say Anything!

Master Bate | 3/14/2007, 12:16 pm EST

Stop with all your rebellious crap! Regardless of the crap that they show before the film itself, we go to moviehouses to experience the magic of cinema. No amount of crappy lo-fi podcasts would kill cinema neither bad commercials, music videos or what not for that matter. How judgemental you guys are, actually thinking you can do better. And if it warrants conglomerates to advertise as long as cinema survives, damn i can live with that.

metalkills | 3/14/2007, 12:15 pm EST

you people with your “dont force feed me ads and music!” and “they have no right to show me commercials before the movie” need to shutup. deal with it, and QUIT YOUR FUCKING WHINING already

tom | 3/14/2007, 12:07 pm EST

bad idea it just gives people another reason to jerk off in the theaters

RushFan | 3/14/2007, 12:01 pm EST

I don’t mind the screen ads before the movie starts, but I don’t like the commercials they show once the lights dim and everyone is seated.
As for music videos…I REALLY don’t want to be force-fed the music of some American Idol-type. If they (the record company) have a problem with MTV not showing videos, they need to take that problem to MTV, not the movies.

stick thin =good fat=bad | 3/14/2007, 12:00 pm EST

I LIKE
THIS
IDEA!

DeezNutz | 3/14/2007, 11:58 am EST

I refuse to go to the theater anymore. The prices are ridiculous along with the f-ing commercials and most of the movies themselves.

Randall | 3/14/2007, 11:52 am EST

What’s the difference? I’ll have to listen to assholes on cellphones DURING the movie, why do I give a shit what happens before?

David (Austin, TX) | 3/14/2007, 11:51 am EST

This is ridiculous! Going to the theater is already bad enough with the constant increase in ticket prices, horrible commercials, and other general advertising (not including previews for other movies). I loved the 300, but I probably would have walked out and demanded my money back if I would have been forced to sit through Katherine McPhee’s music video!

Thanks RCA Records for yet another GREAT idea…

John S | 3/14/2007, 9:59 am EST

It is a very entertaining show with a mix of advertisements and entertainment content pieces. If the theatres removed this preshow the price per ticket would skyrocket to $50 a seat. Almost all of the price per ticket for the first 2-3 weeks of a ticket goes to the movie companies like paramount. Thats why it is $20 for a bag of popcorn.

Bill J | 3/14/2007, 8:53 am EST

I stopped going to theaters the minute those commercials started. I thought, “wait, didn’t I pay to come in here? Why are commercials playing? Don’t those come on at free events?” This idiotic AI stuff just adds to the absurdity of what is going to the movies these days.

JScott | 3/13/2007, 5:07 pm EST

I enjoy the Screenvision preshow. I like their mix of hosted pure content, commercials and trivia.

Tom C. | 3/13/2007, 4:23 pm EST

Actually, I prefer to watch these entertaining segments rather than sit and stare at a blank white screen. Since I generally go into the theatre early to get a good seat, my options are either to stare at a blank wall or to watch these programs. At least Screenvision has a hosted program…have you guys checked out the other theatres that are just all ads?

Steve C. | 3/13/2007, 3:55 pm EST

It is nothing short of insulting to have to sit through 15 minutes of TELEVISION commercials before you get to the movie trailers after spending 15 dollars to get in. This is why I haven’t seen a theatrical release since Lord of the Rings. It is insulting and theatres will not receive my business until they remove the madness.

Scott P | 3/13/2007, 3:48 pm EST

Meet The Robinsons - Nine Inch Nails, “Survivalism”

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