
There’s nothing surprising about Kelly Clarkson partnering with NASCAR. Stock car is this hugely popular, sociologically fascinating, white trash-y, totally manufactured entity that has captured the interest of millions of normal Americans and Clarkson is essentially the pop star version of that same phenomenon. But what we don’t understand is where artists like Jay-Z, the Raconteurs, and the Rolling Stones fit in with this “race-car-culture-is-cool” trend.
Last year Jay-Z released the video for his comeback single “Show Me What You Got,” which featured cameos from NASCAR superstar Dale Earnhardt, Jr. and IRL vixen Danica Patrick; the Raconteurs dropped their video for “Steady As She Goes,” which involves an elaborate soapbox car derby; and now we hear that the Rolling Stones are releasing a collection of racing-themed merch, including checkered flag tongue baseball caps, matching pins, and a “Start Me Up” T-shirt. (Get it?)
Is car racing the new trucker hat/fingerless glove/white belt? What’s going on here?

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