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New Zeitgeist Alert: NASCAR

2/14/07, 4:51 pm EST

Kelly Clarkson

There’s nothing surprising about Kelly Clarkson partnering with NASCAR. Stock car is this hugely popular, sociologically fascinating, white trash-y, totally manufactured entity that has captured the interest of millions of normal Americans and Clarkson is essentially the pop star version of that same phenomenon. But what we don’t understand is where artists like Jay-Z, the Raconteurs, and the Rolling Stones fit in with this “race-car-culture-is-cool” trend.

Last year Jay-Z released the video for his comeback single “Show Me What You Got,” which featured cameos from NASCAR superstar Dale Earnhardt, Jr. and IRL vixen Danica Patrick; the Raconteurs dropped their video for “Steady As She Goes,” which involves an elaborate soapbox car derby; and now we hear that the Rolling Stones are releasing a collection of racing-themed merch, including checkered flag tongue baseball caps, matching pins, and a “Start Me Up” T-shirt. (Get it?)

Is car racing the new trucker hat/fingerless glove/white belt? What’s going on here?


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Comments

B | 2/14/2007, 5:03 pm EST

I thought this was going to be something about the new pumpkins album

talking ish | 2/14/2007, 5:04 pm EST

“this hugely popular, sociologically fascinating, white trash-y, totally manufactured entity”…kinda like yr postings, huh lizzie? Well, except for the hugley popular part…

Ryan | 2/14/2007, 5:17 pm EST

I fucking hope not. The last thing we need in this country is to further glorify redneck, backwoods ideology. “Hey, y’all, lets drive around in a circle for 200 miles and breakneck speeds, wasting tons of fuel we’re already short of in this country, polluting entire areas with smog, and then wait for the most exciting part of the race, which is hoping someone crashes! Yeehaw! Highbrow entertainment!”

FG | 2/14/2007, 5:18 pm EST

It’s all about money. I know several people who plan vacations around NASCAR events. Their houses have tons of merchandise bought at the races and musicians would love to sell their merchandise to these fans. These fans are loyal to NASCAR and in return they may become loyal fans of these musicians. money, money, money.

Peter "James" Bond | 2/14/2007, 5:27 pm EST

NASCAR is to sports as Sean Hannity is to journalism.

jill hives | 2/14/2007, 7:50 pm EST

i’d only watch this shit if the dudes driving had to down a 12-pack before startin’ their engines.

gatman | 2/14/2007, 9:03 pm EST

nutfuckers the races are awesome and the crashes are the fuckin best

Katey | 2/14/2007, 9:13 pm EST

She isn’t doing this for the money, she is there to promote Nascar day, which is May 18th and it involves all kinds of charities the drivers support. She is also doing it for free. Yes, I’m sure her appearance will also promote herself, seeing as she has a new cd coming out soon, but, the fact she’s donating her time says a lot to me. Maybe those other artists you mentioned were all about the money for their time.

lik roper | 2/14/2007, 9:13 pm EST

there is nothing much to do in many parts of america other than ride ATVs around through the mud, fuck chickens and watch cars go round and round in a circle…you know, like the video by that gretchen whatsername country-ass chick…

Anus Amongstus | 2/14/2007, 9:15 pm EST

You mean like Bush voters?

John | 2/14/2007, 11:14 pm EST

Maybe people are realizing that NASCAR isn’t just for us crazy southerners everyone seems to despise so much. It actually takes thought from the mechanics, drivers, crew chiefs, etc. And artists are cashing in on what is catching on with the people who actually take time to really look at something instead of just signing it off as redneck garbage. Are there rednecks? Certainly. Are we all like that? No. You have to look deeper then Larry the Cable Guy and Ricky Bobby.

Jon B. | 2/14/2007, 11:35 pm EST

Why would you fucking point this out when you’re all over the goddamn global warming issue? GODDAMMIT YOU PEOPLE JUST WANT READERS FUCK YOU, CARS TOTALLY DO NOT MATTER!!!!!!

Sanchez | 2/15/2007, 8:08 am EST

I just hope Montoya makes the podium…uh, wait.

pittycent | 2/15/2007, 8:33 am EST

Danica Patrick is not a NASCAR Superstar, she is an IRL Superstar.

JudasConstant | 2/15/2007, 8:41 am EST

If you don’t understand why artists would embrace sports, you don’t understand the advanced theory.

___
velvethowler.com

Dr. Ralph | 2/15/2007, 8:51 am EST

Get your nose out of the air and you might be able to see what’s going on in the real world Elizabeth. NASCAR’s popularity is growing by leaps and bounds. The recording industry is falling flat on it’s face. Now you know why you’re reporting on it for Rolling Stoned!

Rolling Stone is a Ailes Tool | 2/15/2007, 8:52 am EST

NASCAR is white trash-ish. Cars in general are not, and certainly F1 is not. RS has become so lax, at least try to be hip to what you’re writing about.

Lobsters | 2/15/2007, 9:48 am EST

What else do we have to explain to you? Ice cream? Air conditioning? New Year’s Eve parties? “The Honeymooners”?
Maybe now you’ll explain what the hell is so great about John Kerry, Sonic Youth, and David Lynch movies.

Chris | 2/15/2007, 10:19 am EST

Lobster is lameeeee

Lobsters | 2/15/2007, 11:58 am EST

I think the correct spelling for what you are trying to say would be “laaaaame”.
Moron.

Jacob | 2/15/2007, 12:29 pm EST

“Zeitgeist” 07-07-2007

http://www.smashingpu mpkins.com

bakerman | 2/15/2007, 12:38 pm EST

Geez, some of you people have absolutely no idea what NASCAR is all about!
To the uninitiated, 200mph left turns seem somewhat simple. Once you dedicate some time you learn that this is really a chess game at ridiculous speeds! It’s a kick in the ass. It is a sport. Yes, it can also be a way of life. Fans range across the entire cultural spectrum. Give it a fair shake.

WTF | 2/15/2007, 1:02 pm EST

All of southern bashers are still pissed that ya’ll won the war. Remember what ya’ll wer fightin’ for. “If the south would have won we’d have it made”. Look at the mess all of you frost bitten fucks have made!

Real Deal | 2/15/2007, 1:06 pm EST

The past 3 presidents came from the south.

NERO | 2/15/2007, 5:09 pm EST

NASCAR is the car racing equivalent of the WWF, and requires great planning of the great stunts

Arly | 2/15/2007, 5:22 pm EST

The NASCAR audience is the same one that watches Jerry Springer all day. Kelly Clarkson is right at home with her people.

John | 2/15/2007, 6:03 pm EST

How does a video that features a soapbox derby make you a supporter of NASCAR? That is the equivalent of saying “We saw Blink 182 on a kids TV network. We are totally punk rockers”. It is a good song, but are the Racontuers ardent NASCAR supprters? I think not

bakerman | 2/16/2007, 10:08 pm EST

Arly, you don’t have a clue. The socio-economic group that supports NASCAR is probably a great deal higher up on the food chain than haters like you are. If you ever go to an actual race, you will see million dollar motor motorhomes and lots of limos. Big bucks dude. Artist that want a piece of that action are pretty smart IMHO….
Yes, I have all of my teeth!

Tricia | 2/17/2007, 11:51 pm EST

White Trashy?? This from a magazine that thought Clay Aiken was cover worthy!! lol yeah, rightttt. You guys seem to WANT to lose your credibility. Yeah, lets trash the girl that doesn’t party with Paris, Brit, and Lindsay… “We’ll call the NICE girl TRASH”… grow up RS and Ms. Goodman.

Garretth Hunsaker | 1/24/2009, 9:38 pm EST

Yeah NASCAR is for rednecks. It’s boring, it’s stupid, blah blah blah. STFU!!! People who trash NASCAR are obviously so cool and elite (particularly F1 fans) surely they must have better things to do? Damn bunch of morons. I suppose what I’m really asking is…WTF do you care?

Rpojeurn | 7/13/2009, 10:36 am EST

KApARp

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