If you were going to immortalize a famous human’s face in Marmite, would you choose James Blunt’s? We would absolutely, unequivocally select Marty Feldman’s. But we didn’t come up with the idea to make Marmite toast art in the first place. That honor goes to Dermot Flynn, the artist whose portrait-making skills are being put to use on this project. Imagine how many pieces of toast Flynn had to painstakingly create in order to find the perfect canvas for his art? We can’t really fault such committed artist for his shitty taste in celebrity faces.

Marmite, the yeast-extract-based substance (which for years has been used to weed out true Anglophiles from the posers who never even gave Suede a chance) is being reinvented by the company that produces it via a new squeezable bottle (hurray?) and this bizarre “Marmart” campaign, the results of which (and by that we mean, the pieces of toast) will be featured at London’s Air Gallery. This is a big improvement from the spread’s 2005 advertising campaign, which reportedly featured a giant Marmite blob that terrified children.