Given his self-professed business acumen — the former crack-game ladder-climber once called himself "Donald Trump in a white tee" — Young Jeezy must know not to mess with a successful formula. On his third album, the Atlanta rapper sticks to the talking points that took him platinum: Over a darker version of his usual strenuous, cinematic Dirty South production (courtesy of not a single famous beatmaker), Jeezy shows off his gruff, slo-mo flow while going on about the dope trade and his overarching realness. There's also a sprinkling of his laid-back charm, apparent on "Get Allot," where he jokes about succeeding as a dealer: "Just like Ziploc, I made a killing in plastic." And he throws in a handful of current-events-conscious cuts. On "My President," which features Nas, Jeezy dreams of a black commander in chief and invokes higher powers, presumably to help with America's dire economic situation: "I will e-mail Jesus and tell him to forward to Moses and cc Allah." But while the usual approach is still good for a certain seductive brawniness, there's not much here that Jeezy hasn't done before. If he doesn't push things forward a bit, his market position may slip.
(Posted: Sep 4, 2008)
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