Mail On Sunday : Flo Rida : Review : Rolling Stone

You probably know this Miami MC from "Low," a club jam about pursuing a girl in Apple Bottoms jeans — it spent ten weeks at Number One on the Hot 100. For much of his debut album, Flo Rida seems like he's trying to match the broad appeal of "Low," but he has only limited success: Big, brawling cuts like "Priceless," an homage to the cash lining Flo's pockets, are just generic pop rap, relying on speedy rhymes, slick grooves and not-that-hooky hooks. Most of the guest vocalists — including Sean Kingston, Rick Ross and Brian "Baby" Williams — seem to have phoned in their contributions, though a couple of big-name producers help a little bit: Will.i.am lays down the sexy electro-pulse of "In the Ayer," and Timbaland chips in a buzzy beat on "Elevator." But for much of Mail, the synth beats and Flo's flows — many of them about girls and money — sound pretty standard-issue. And when Mail changes pace, it's with "Still Missin," a sappy slow-jam with a whiny chorus that goes, in part, "My ho still missin'." Strangely enough, the song doesn't quite cut it as far as pathos goes.