Obama's Brain Trust

On the June evening in St. Paul when he captured the Democratic nomination, in between shout-outs to his daughters and his grandmother, Barack Obama paid tribute to a political operative most Americans have never heard of. "Thank you to our campaign manager, David Plouffe," Obama said, "who never gets any credit but has built the best political organization in the country."

Obama isn't exactly known for understatement. But in describing the machine that Plouffe and his political team have built, the candidate was actually far too modest. By marrying online technology to grass-roots activism, Obama's brain trust mobilized 1.5 million donors, raised more than $250 million, derailed the Clinton juggernaut and built something new in Democratic politics. "The size and scale and sophistication of the Obama enterprise — it's like a multinational corporation compared to the mom-and-pop nonprofits of previous Democratic campaigns," says Simon Rosenberg, president of the progressive think tank NDN and a veteran of Bill Clinton's 1992 run. "And it isn't just bigger — it's a better model, it's more democratic, it taps into the power and passion of everyday people."

It's also remarkably disciplined: Obama's top advisers outmaneuvered Hillary Clinton's organization with no leaks, no nasty infighting and virtually no public credit for their efforts. By all rights, Plouffe and the other chief architects of Obama's machine should be household names on par with James Carville and Karl Rove. And yet, with the exception of chief strategist David Axelrod, who has emerged as an affably low-key spokesman for the campaign, Obama's brain trust works in near anonymity from the campaign's headquarters on the 11th floor of a smoked-glass skyscraper two blocks south of the Chicago River.

That obscurity is by design. Members of Obama's inner circle are largely unknown to the public because the second rule of the campaign is: All credit accrues to Obama. The first rule? Don't talk about Team Obama. As senior adviser Valerie Jarrett puts it, "We aim for you to not know about the inner workings of the campaign because there's not much to know other than: It works."