What Would Three Billion Dollars Do?

Title: Acting Executive Director of WITNESS

Organization: WITNESS was founded in 1992 by Peter Gabriel and seeks to expose human rights violations via video and online technology.

The Idea: Raise awareness of worldwide human rights violations through video and online technologies.

The Explanation: "We currently work with twelve to fifteen human rights organizations at any one time in an intensive partnership, and we train several hundred more each year on short-term training courses. We would scale up to work with hundreds of human rights organizations each year to produce and distribute human rights videos on a broader range of issues, covering many more countries. We would do this by creating regional video advocacy centers, where we would provide video equipment, hands-on technical and tactical training, editing, advice on strategic distribution and advocacy to organizations all over the world, research and develop new video and multi-media advocacy training programs, including on emerging communication technologies such as digital security and using cell phones in advocacy campaigns, develop online interactive learning modules to reach thousands more organizations and individuals, develop and implement a train-the-trainers program to create a multiplying effect, translate our curricula into several languages and spearhead the development and implementation of shared standards on visual media and human rights. And we would do all this using open source tools and a creative commons license to ensure the broadest possible audience for these materials and programs, and to draw on collective experience to keep improving and building on them."