The big tactical shift starts in the F&F Room of something called the Riverfront Hotel in the almost unbelievably blighted and depressing Flint MI, where all the buses' media are at 1500h. on 2/7 while McCain is huddled with the staff High Command in a suite upstairs. There is no more definitive behind-scene locale in a primary campaign than the F&F Room, which is usually some hotel's little third-string banquet- or meeting room off the lobby that McCain2000 rents (at the media's expense, precisely divided and tallied, just like each day's seat on the buses and plane and the Continental Breakfasts before Baggage Call and even the F&F Rooms' "catered lunches," which today are weird bright-red ham on Wonder Bread, Fritos, and coffee that tastes like warm water with a brown crayon in it, and the pencils all bitch about the McCain2000 food and wistfully recount rumors that the Bush2000 press lunches are supposedly hot and multi-food-group and served on actual plates by unctuous men with white towels over their arm) so that those media with PM deadlines can finish their stories and File and Feed. By 1515h., each chair is filled by a producer or pencil trying to eat and type and talk on the phone all at once, and the whole F&F Room is up and running and alive with the quaduple ding of Windows booting up, the honk and static of modem connections, the multiphase clicking of forty-plus keyboards, the needly screech of fax machines saying hello to New York and Atlanta and the murmur of people on headset phones doing same.
Outside the Riverfront's side doors off the parking lot, where it's so cold and windy you have to smoke with mittens on, an OTS with Jim C. and his longtime friend and partner Frank C. means getting to bitch about the 12 Monkeys, and here Jim and Frank discourse with no small sympathy on the brutality of these campaign reporters' existence — subsisting on the Campaign Diet, which is basically sugar and caffeine (diabetes is apparently the Black Lung of political journalism), always on the road in some sort of box for weeks at a time, very alone, connected to loved ones only by cellphone and 1-800 answering service. Rolling Stone mentions being in hotels every night, which a CBS sound guy on BS2 had said was probably the McCain media's number-one stressor. The Shrub apparently stays in five-star places with putting greens and spurting-nymph fountains and a speed-dial number for the in-house masseur. Not McCain2000, which favors Marriott, Courtyard by Marriott, Hampton Inn, Hilton, Signature Inn, Radisson, Holiday Inn, Embassy Suites, etc. Rolling Stone, who is in no way cut out to be a road journalist, invokes the soul-killing anonymity of chain hotels, the rooms' terrible transient sameness: the ubiquitous floral design of the bedspreads, the multiple low-watt lamps, the pallid art-work bolted to the wall, the whisper of ventilation, the sad shag carpet, the smell of alien cleansers, the Kleenex dispensed from the wall, the automated wakeup call, the lightproof curtains, the windows that do not open-ever. RS asks whether it could possibly be coincidence that over half of all indoor suicides take place in chain hotels. Jim and Frank say they get the idea. RS references the terrible oxymoron of "hotel guest." Hell could easily be a chain hotel. Is it any accident that McCain's POW prison was known as the Hanoi Hilton? Jim shrugs; Frank says you get used to it, that it's better not to dwell.
Monday, the first and only File and Feed in Michigan, is also the day of Rolling Stone's introduction to the Cellular Waltz, one of the most striking natural formations of the Trail. There's a huge empty lobbylike space you have to pass through to get from the Riverfront's side doors back to the area where the F&F and bathrooms are. It takes a long time to traverse this space, a hundred yards of nothing but flagstone walls and plaques with the sad pretentious names of the Riverfront's banquet halls and conference rooms — the Oak Room, the Windsor Room — but on return from the OTS now out here are also half a dozen different members of the F&F Room's press, each fifty feet away from any of the others, for privacy, and all walking in idle counterclockwise circles with a cell-phone to their ear. These little orbits are the Cellular Waltz, which is probably the digital equivalent of doodling or picking at yourself as you talk on a regular landline. There's something oddly lovely about the Waltz's different circles here, which are of various diameters and stride-lengths and rates of rotation but are all identically counterclockwise and telephonic. We three slow down a bit to watch; you couldn't not. From above, like if there were a mezzanine, the Waltzes would look like the cogs of some strange, diffuse machine. Frank C. says he can tell by their faces something's up. Jim C. says what's interesting is that media south of the equator do the exact same Cellular Waltz but that down there all their circles are reversed.
The reason for all the lobby's Waltzing was that during the OTS word apparently started to spread in the F&F Room that Mr. Mike Murphy of the McCain2000 High Command was coming down to do a surprise impromptu -Avail regarding a fresh two-page Press Release (still slightly warm from the Xerox) which two Press Liaisons are passing out even now, and of which part of the first page is reproduced here:
Bush Campaign Caught Red-Handed With Negative Ads, Unethical "Push-Polling"
Outraged South Carolinians Unite Against False Advertising, Universally-Condemned Negative Polling Practice, McCain Volunteer Army Waiting With Tape Recorders to Catch Bush in the Act COLUMBIA, SC---Deceptive TV ads and negative "push polls" conducted by phone in South Carolina last night by a polling firm employed by Texas Governor George W. Bush's campaign...
This document is unusual not only because McCain2000's Press Releases are normally studies in bland irrelevance — "Mccain To Continue Campaigning In Michigan Today"; "McCain has Two Helpings of Potato Salad at South Carolina VFW Picnic" — but because no less a personage than Mike Murphy has now indeed just come down to Spin this abrupt change of tone in the campaign's rhetoric. Murphy, who is only 37 but seems a lot older, is the McCain campaign's Senior Strategist, a professional political consultant who's already had eighteen winning Senate and gubernatorial campaigns and is as previously mentioned a constant and acerbic presence in McCain's press salon aboard the Express. Among political pros, Murphy has the reputation of being (1) smart and funny as hell and (2) a real attack-dog, working for clients like Oliver North and Michigan's own John Engler in campaigns that were absolute operas of nastiness, and known for turning out what the NY Times rather delicately called "some of the most rough-edged commercials in the business." He's leaning back against a wall and surrounded in a 180° arc by the Twelve Monkeys, all of whom have notebooks or tiny professional tape recorders out and keep clearing their throats and pushing their glasses up with excitement.
Murphy says he's "just swung by" to provide the press corps with "some context" on the strident Press Release and to give the corps advance notice that the McCain campaign is also preparing a special "response ad" which will start airing in South Carolina tomorrow. Murphy uses the words "response" or "response ad" nine times in two minutes, and when one of the Twelve Monkeys interrupts to ask whether it'd be fair to characterize this new ad as Negative Murphy gives him a long styptic look and spells "r-e-s-p-o-n-s-e" out very slowly.
He then tells the hemispheric scrum that the Press Release and new ad reflect the McCain2000 campaign's decision, after much agonizing, to respond to what he says is G.W. Bush's welching on the two candidates' public handshake-agreement in January to run a bilaterally positive campaign. For the past five days, mostly in New York and SC, the Shrub has apparently been running ads that characterize McCain's policy proposals in what Murphy terms a "willfully distorting" way. Plus there's the push-polling, a practice that's regarded as the absolute bottom-feeder of sleazy campaign tactics. But the worst, the most obviously unacceptable, Murphy emphasizes, was the Shrub standing up at a podium in SC a couple days ago with a wild-eyed and apparently notorious "fringe veteran" who publicly accused John McCain of "abandoning his fellow veterans" after returning from Vietnam, which, Murphy says, without going into McCain's well-documented personal bio and heroic legislative efforts on behalf of vets for nearly twenty years is just so clearly over the line of even minimal personal decency and honor that it pretty much necessitates some sort of response.
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