THE LOW POST: The Imus Sanction

In a media shitstorm, everyone ducks for the cover of easy moral outrage

MATT TAIBBIPosted Apr 18, 2007 11:44 AM

First of all, let's just get this out of the way: The idea that anyone in the media world gives a shit about the dignity of women, black or white, is a ridiculous joke. America's TV networks have spent the last forty years falling over each other trying to find better and more efficient ways to sell tits to the 18-to-35 demographic. They make hour-long prime-time reality dramas these days about shopping-obsessed sluts hitting each other with pocketbooks, for Christ's sake. Paris Hilton -- dumb, rich -- gets her own prime-time show. MTV, the teenie mags, the pop music industry, they're basically all an endless parade of skinny, half-naked brainless women selling makeup and jeans to neurotic, self-hating, weight-obsessed little girls.

The idea that NBC -- the company that proudly produced 241 episodes of Baywatch, a show whose two main characters for nearly a decade were Pamela Anderson's tits -- was "offended" by the use of the word "ho" is beyond preposterous. Until this incident, I would have wagered very good money that "ho" would be in the title of at least one NBC-produced reality pilot within the next ten years. You can't see that? Trivia-battling sluts in Ho-llywod Squares? An irony-for-irony's-sake callgirl-improvement show called Pimp My Ho? Would you bet real money that the Paris-and-Nicole vehicle The Simple Life wasn't originally called Whore Acres at some stage of the pre-production process? I sure as hell wouldn't. Programming decisions of the The Bachelor ilk aren't spontaneous mid-show farts by an aging drug-battered brain like the Imus deal -- they're wide-awake decisions, forged in the crucible of number-crunching corporate reflection, to use reactionary images of cheap brainless skanks to sell Fritos and pickup trucks.

The race question is even more ridiculous. Dr. Todd Boyd notwithstanding, there's just no way to talk about the Imus incident without talking about hip-hop and rap culture. Let me just say right up-front that I listen to a lot of rap music. I'm one of those revolting well-off suburban white kids who grew up on PE and NWA and privately mourns the fact that he looks like an idiot in a Starter jersey. I love rap music, always have. But as an adult white male I also know a minstrel show when I see it, and that's what rap has turned into.

Satan himself couldn't have designed a more effective vehicle for marginalizing black culture than modern hip-hop. In the early days rap music was scary social commentary; it was raw and real and it vividly described a violent street culture that white people didn't know about and didn't want to know about. But very quickly rap turned into a multibillion-dollar industry in which the same corporate behemoths who sold us crap like Garth Brooks and boy bands and Britney Spears made massive profits selling a stylized, romanticized version of black misery to white kids in the suburbs.

That was bad enough, but even worse was the way black politicians and black intellectuals so easily bought into the idea that these endless video images of gun-toting, ho-slapping black men with fat wallets, rock-hard tattooed abs and fully-accessorized rides were positive living symbols of "black empowerment" and "black manhood." Like Tupac was the next Malcolm or something.


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