The Gun Industry's Nine Most Outrageous Marketing PloysHow gunmakers are pushing their deadly products on new customers
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Pretty in Pink
Female gun ownership is a third of men's. To attract lady shooters, the industry's marketing geniuses are now aggressively pushing pink firearms (see these examples from Sig Sauer and Smith and Wesson). This $140 stock set sold at GunGoddess.com can even make an AR-15 look cute.