The Gun Industry's Nine Most Outrageous Marketing Ploys

How gunmakers are pushing their deadly products on new customers

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Modern Sporting Rifles?

The gun lobby insists that AR-15s and similar semiautomatics are not "assault weapons" – they're "modern sporting rifles." But gunmakers themselves hype the military-grade firepower of their products. Bushmaster, the maker of the rifle used by Newtown killer Adam Lanza, peddles an "Adaptive Combat Rifle" on the civilian market.

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