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Reagan '84: The Director
Ailes – a veteran of Reagan’s media team in 1980 who was overseeing the creation of the legendary “Morning in America” campaign – knew that framing one good shot in a debate could make the difference come Election Day. “Roger had the presence to be a director,” says Ed Rollins, who managed the ’84 campaign. “And Reagan, who had always been around directors, would listen to Roger."