The branding of John McCain is an embarrassing work in progress.
First, in the primary season, there was Lord-Vader-esque Black McCain:
... which they still revive in ads featuring the campaign's trademark waning gibbous headshot:
As the general election contest approached, McCain entered his blue period:
Followed, in a pique of greenwashing, by McCain Vert:
This week, has been chaotic, as we've seen Disco McCain:
and at least two variations of Rip-Off Obama McCain:
...and waning gibbous:
These jokers have no idea what they're selling. And if they can't even get the marketing right, it's alarming to think how this kind of I-dunno...Let's-try-this! approach might translate into governing.