In early May, 100 of the nation's top business leaders gathered for a summit at a private resort nestled on 250 acres in California's Napa Valley. The attendees, gathered at the invitation of Silicon Valley venture capitalists, included CEOs and other top executives from such Fortune 500 corporations as Wal-Mart, Proctor & Gamble and BP. They had been invited to discuss ways to end America's fossil-fuel addiction and save the world from global warming. But in reality they had come to make money for their companies – and that may turn out to be the thing that saves us.
For three days, the executives listened as their colleagues and business rivals described how they are using new technologies to wean themselves from oil and boost their profits in the process. DuPont has cut its climate-warming pollution by seventy-two percent since 1990, slashing $3 billion from its energy bills while increasing its global production by nearly a third. Wal-Mart has installed new, energy-efficient light bulbs in refrigeration units that save the company $12 million a year, and skylights that cut utility bills by up to $70,000 per store. The company, which operates the nation's second-largest corporate truck fleet, also saved $22 million last year just by installing auxiliary power units that allow drivers to operate electric systems without idling their vehicles. In a move with even more far-reaching potential, Wal-Mart has ordered its truck suppliers to double the gas mileage of the company's entire fleet by 2015. When those trucks become available to other businesses, America will cut its demand for oil by six percent.
The executives gathered at the retreat weren't waiting around for federal subsidies or new regulations to tilt the market in their direction. Business logic, not government intervention, was driving them to cut energy costs and invest in new fuel sources. "We haven't even touched the low-hanging fruit yet," Kim Saylors-Laster, the vice president of energy for Wal-Mart, told the assembled CEOs. "We're still getting the fruit that has already fallen from the trees."
As the discussions at the summit demonstrated, America's top executives know something that the Bush administration has yet to realize: America doesn't need to wait for futuristic, pie-in-the-sky technologies to cut its reckless consumption of oil and coal. Our last, best hope to stop climate change is the free market itself. There is gold in going green, and the same drive to make a buck that created global warming in the first place can now be harnessed to slow the carbon-based pollution that is overheating the planet.
And green investment will not just enrich a few corporations. We know from past experience that it will strengthen America's economy, not to mention our national security, our economic independence and the effectiveness of our world leadership. During the oil crisis sparked by OPEC in the 1970s, American business and government went into overdrive to promote conservation and develop alternatives to Middle Eastern oil. Between 1977 and 1985, Detroit boosted the fuel efficiency of its automobiles from eighteen to 27.5 miles per gallon. Oil use shrank by seventeen percent – while the economy grew by twenty-seven percent. Even more important, oil imports from the Persian Gulf plunged by eighty-seven percent, breaking the cartel's power over America's economy. Had we stayed the course, we would not have needed to import a single drop of oil from the Middle East after 1986 – achieving true energy independence that, in all likelihood, would have enabled us to avoid the devastating attacks of September 11th, as well as both Gulf wars.
"We customers have more market power than the oil cartel," says Amory Lovins, the physicist whose efforts to get big business to go green have made him the Paul Revere of energy independence. "OPEC has its megabarrels, but we are the Saudi Arabia of negabarrels – the energy we save through conservation and energy efficiency. The reality is, we can save oil faster and cheaper than the oil cartel can conveniently sell less oil."
To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here
MUSIC 9 Classic Devo Videos
OLYMPICS 18 Epic Opening Ceremonies
Picks From Around the Web
blog comments powered by Disqus