Republican frontrunner Ben Carson premiered a new radio ad this week featuring the self-described "Christian Republican rap enigma," Aspiring Mogul.
"Heal. (Vote, vote.) Inspire. (Vote, vote.) Revive. (Vote, vote.) Ben Carson 2016. Vote and support Ben Carson for our next president, and be awesome," Aspiring Mogul raps on the 60-second spot.
Carson himself can be heard on the track, saying, "I'm very hopeful that I'm not the one who's willing to pick up the baton of freedom, because freedom is not free, and we must fight for it every day. Every one of us must fight for it because we are fighting for our children and the next generation."
The ad is the first of two that Aspiring Mogul produced for the campaign, Carson's communications director Doug Watt tells Rolling Stone. The campaign spent $150,000 to run the ads on "urban" radio stations in Miami, Atlanta, Birmingham, Jackson, Memphis, Little Rock, Houston and Detroit over the next two weeks.
The campaign is going after a target constituency with the ad: "urban youth that feel disenfranchised, not only from the election process but from mainstream America," Watts says. "We're trying to say that we are listening to you, we care about you, we want to have communication and a dialog."
"Youth of all races in the urban markets," he adds, "feel oppressed by the rest of society and they feel they are not getting a break. Since [Ben Carson] comes from that same crucible, it's a message that they can identify with. He's been in their shoes, he's walked in their shoes."
Carson, Watts says, is "pleased any time that he finds a way to communicate with other people, and put forth his primary messages of personal responsibility and that you are the most important person to your own success."
Listen to the spot:
The full lyrics:
AM: Heal. Vote, vote. Inspire. Vote, vote. Revive.Vote, vote. Ben Carson 2016. Vote and support Ben Carson for our next president and be awesome.
BC: America became a great nation early on, not because it was flooded with politicians, but because it was flooded with people who understood the value of personal responsibility, hard work, creativity, innovation and that's what will get us on the right track now.
I'm very hopeful that I'm not the one who's willing to pick up the baton of freedom, because freedom is not free and we must fight for it every day. Every one of us must fight for it because we are fighting for our children and the next generation.
AM: If we want to get America back on track, we gotta vote Ben Carson a matter of fact. Go out and vote.
BC: I'm Ben Carson, and I approve this message.