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How Roger Ailes Built the Fox News Fear Factory

The onetime Nixon operative has created the most profitable propaganda machine in history. Inside America's Unfair and Imbalanced Network

May 25, 2011 8:00 AM ET
The Chairman: Roger Ailes at Fox News. The network says his "dear friend" Rush Limbaugh, "is a reflection of him."
The Chairman: Roger Ailes at Fox News. The network says his "dear friend" Rush Limbaugh, "is a reflection of him."
Catrina Genovese/Getty Images

At the Fox News holiday party the year the network overtook archrival CNN in the cable ratings, tipsy employees were herded down to the basement of a Midtown bar in New York. As they gathered around a television mounted high on the wall, an image flashed to life, glowing bright in the darkened tavern: the MSNBC logo. A chorus of boos erupted among the Fox faithful. The CNN logo followed, and the catcalls multiplied. Then a third slide appeared, with a telling twist. In place of the logo for Fox News was a beneficent visage: the face of the network’s founder. The man known to his fiercest loyalists simply as "the Chairman" – Roger Ailes.

“It was as though we were looking at Mao,” recalls Charlie Reina, a former Fox News producer. The Foxistas went wild. They let the dogs out. Woof! Woof! Woof! Even those who disliked the way Ailes runs his network joined in the display of fealty, given the culture of intimidation at Fox News. “It’s like the Soviet Union or China: People are always looking over their shoulders,” says a former executive with the network’s parent, News Corp. “There are people who turn people in.”

This article appears in the June 9, 2011 issue of Rolling Stone. The issue is available in the online archive now.

The key to decoding Fox News isn’t Bill O’Reilly or Sean Hannity. It isn’t even News Corp. chief Rupert Murdoch. To understand what drives Fox News, and what its true purpose is, you must first understand Chairman Ailes. “He is Fox News,” says Jane Hall, a decade-long Fox commentator who defected over Ailes’ embrace of the fear-mongering Glenn Beck. “It’s his vision. It’s a reflection of him.”

 Photo Gallery: Roger Ailes, GOP Mastermind

Ailes runs the most profitable – and therefore least accountable – head of the News Corp. hydra. Fox News reaped an estimated profit of $816 million last year – nearly a fifth of Murdoch’s global haul. The cable channel’s earnings rivaled those of News Corp.’s entire film division, which includes 20th Century Fox, and helped offset a slump at Murdoch’s beloved newspapers unit, which took a $3 billion write-down after acquiring The Wall Street Journal. With its bare-bones news­gathering operation – Fox News has one-third the staff and 30 fewer bureaus than CNN – Ailes generates profit margins above 50 percent. Nearly half comes from advertising, and the rest is dues from cable companies. Fox News now reaches 100 million households, attracting more viewers than all other cable-news outlets combined, and Ailes aims for his network to “throw off a billion in profits.”

Slideshow: An hour-by-hour look at how Fox disguises GOP talking points as journalism

The outsize success of Fox News gives Ailes a free hand to shape the network in his own image. "Murdoch has almost no involvement with it at all," says Michael Wolff, who spent nine months embedded at News Corp. researching a biography of the Australian media giant. "People are afraid of Roger. Murdoch is, himself, afraid of Roger. He has amassed enormous power within the company – and within the country – from the success of Fox News."

Read about the GOP's dirty war against Obama

Fear, in fact, is precisely what Ailes is selling: His network has relentlessly hyped phantom menaces like the planned “terror mosque” near Ground Zero, inspiring Florida pastor Terry Jones to torch the Koran. Privately, Murdoch is as impressed by Ailes’ business savvy as he is dismissive of his extremist politics. "You know Roger is crazy," Murdoch recently told a colleague, shaking his head in disbelief. "He really believes that stuff."

To read the new issue of Rolling Stone online, plus the entire RS archive: Click Here

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