Danny Kennedy and Andrew Birch: The Solar Mavericks
Longtime activist Danny Kennedy nearly died from malaria while documenting the abuses of oil companies in Papua New Guinea and has gotten himself arrested on three continents. Now, he's teamed up with former investment banker and BP Solar executive Andrew Birch to reinvent the home solar-energy business. Their company, Sungevity, harnesses high-tech tools like satellite imagery to shepherd homeowners through a full conversion remotely, and allows them to lease, rather than buy, their photovoltaic setup, eliminating the upfront investment. "We're trying to make it as easy as possible – think Netflix," says Kennedy. So far, they've converted more than 5,000 homes. "I'm overly trained as professional opposition," says Kennedy. "As climate activists, we have to start telling the world what we're for and fight for that."
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