Inside the Lie Machine: Documents from Tim Dickinson's National Affairs Investigation

Page one of Frank Luntz's May 2009 memo. The document outlined a battle plan for conservatives to block what Luntz branded the "Washington takeover" of health care — the most terrifying buzz words conjured up in his polls and focus groups. Luntz rose to fame in 1994 as a pollster for Newt Gingrich's Contract with America, and crafted the Republican playbook on global warming.

• Read Tim Dickinson's investigation, "The Lie Machine"