Bruce Springsteen Raises Cain

A week's worth of unparalleled rock & roll

DAVE MARSHPosted Aug 24, 1978 12:00 AM

Bruce is so loose by now that when an ad for Magic Mountain's roller coaster — the largest in the world — comes on, he discusses great roller coasters he has known, and his desire to see this one. "You wanna date?" he asks Turner, in front of who knows how many listeners. She makes the perfect reply: "Only if we sit in the front seat."

After the interview, we head to the car and a beach house in Santa Monica, where there's a promise of food and fireworks. We race straight out Santa Monica Boulevard to the freeway. It's like something out of a Steve McQueen movie (Bullitt). I haven't spent as reckless a moment as this one in years. But Bruce, who isn't driving, is determined to see those fireworks. "C'mon," he says, over and over again. "I don't wanna miss 'em." He's like a little boy, and the car whips along, straight into a traffic jam at the end of the Santa Monica Freeway, where we can see hints of the fireworks — blue, red, gold, green — cascading out over the ocean.

It's a chill night and the party is outside, Band and crew members shiver on the patio, chewing on cold sandwiches (Swiss cheese, ham, turkey, roast beef) and sucking down beer and soda. Bruce quickly decides this won't do. He heads for the gate leading to the beach. "C'mon," he says to one and all. "Let's walk up to the pier. I want a hot dog."

And so we strike out down the beach. The pier is a mile south, far enough so that it's lights are only a glow on the horizon. And covering the beach the entire distance are people shooting off their own fireworks, Roman candles and skyrockets. We haven't gone a hundred yards before the scene has become a combat zone. I suggest a strategic retreat to the highway. Bruce gives me a look. "C'mon, what's the worst that can happen? A rocket upside the head?" He giggles with joy and keeps trudging on through the sand.

The rockets are exploding directly over our heads now, and once in a while, closer than that. A rocket upside the head is not unimaginable. Bruce strikes out closer to the water, where the sand is more firmly packed and the walking is easier. Down here there are other sorts of activity: lovers in sleeping bags and drinkers sitting in sand pits, nursing themselves against the chill with liquor. The rockets, fewer now, drift out into the water to die with a hiss or a fizzle, and Bruce Springsteen moves through it all, just another cloud in a hurricane, a natural force or maybe just another kid.

Two hot dogs with relish and an hour of pinball later, we walk back along the highway to the car and zip back to the hotel. Tour manager Jim McHale, David Landau (Warren Zevon's lead guitarist and Jon's brother) and booking agent Barry Bell are talking in Jon's room when Bruce bursts through the poolside curtains. His face is glowing. "We're goin' to make the hit," he shouts, and ducks back out. McHale's jaw drops and he races from the room. "I think they're going to paint the billboard," says David.

The raid isn't completely a surprise. Sunday night, driving up the Strip on the way to see The Buddy Holly Story, Bruce had first noticed the billboard looming above a seven-story building just west of the Continental Hyatt House. Billboards are a Hollywood institution — they're put up for every significant album and concert appearance — and this one uses the Darkness cover photo, poorly cropped, to promote both the new record and the group's Forum appearance tomorrow night. As we passed this enormous monument, which rears up forty feet above the building, Bruce had groaned and slumped in his seat. "That is the ugliest thing I've ever seen in my life," he said.

The billboard is only a few blocks up the street. According to all accounts, Springsteen, Clemons, bass guitarist Garry Tallent and several crew members approached with some stealth the office building on which the billboard is perched. Much to their surprise, the building was wide open, and the elevator quickly took them to the roof. There, McHale, perhaps figuring that cleverness is better than a bust, quickly organized them. There were twenty cans of black spray paint, quickly distributed, and Bruce, Garry and Clarence quickly took positions on the paperhangers' ledge. Bell was positioned across the street to watch for cops. At a signal from McHale, the painting began: PROVE IT ALL NIGHT spread across the billboard from edge to edge, the middle words nearly lost in the dark photo of Bruce. Then Bruce stood on Clemons' shoulders and painted another legend above NIGHT: E STREET, it said. As they were clambering down, a signal came — the cops. Some headed back for the elevator, but Bruce, Clarence and McHale left Cagney-style, down the outside fire escape. It was a false alarm anyway.

In the hotel lobby at a quarter to three, Bruce is exhilarated. "You shoulda been there," he says, running over the event like a successful general fresh from battle. Was he worried about getting caught? "Naw," he says. "I figured if they caught us, that was great, and if we got away with it, that was even better." He looks down at himself, hands black with paint, boots ruinously dusty from the beach, and laughs. "There it is," he says. "Physical evidence... The only thing is, I wanted to get to my face and paint on a mustache. Bu tit was just too damn high." He terms the paint job, "an artistic improvement."


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