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(LOS ANGELES) - NFL Properties, the pro football league's marketing arm, has signed Universal Records' Samantha Cole to perform at select games as part of the league's "New Artists" tour, which seeks to enhance the in-game experience and afford labels another avenue of promotion. Cole's first appearance will be Sunday at Tampa Bay's Houlihan's Stadium. Geffen's 10,000 Maniacs have also signed on and will perform before a Sept. 7 game in Phoenix.