Sears To Feature Celebrity Jingles

(NEW YORK) - Jingles performed by Johnny Cash, B.B. King, Shawn Colvin, and Andrew Gold are featured in a new ad campaign for Sears Automotive Centers, set to launch Sunday. Music for the five "Keep You Rolling" ads was written by Rob Laufer (who also performs a song) and was stylistically tailored for each artist. The sessions were helmed by Larry Klein of music production company Pfeifer Music Partners, which has compiled a five-song promotional CD, made to look like a tire, containing the full versions of the songs, which were edited for the ads.