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PETA Begins Slick Advertising Campaign

PETA Begins Slick Advertising Campaign

Posted Aug 10, 1999 12:00 AM

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Jefferson Airplane dominatrix Grace Slick decided to celebrate Woodstock in her own way. No, not by reprising her seminal band's performance there -- but by posing for an ad for PETA, her favorite charity.|


Slick and PETA Director of Campaigns Dan Mathews met for dinner a month ago at a veggie restaurant near her Malibu home, and they decided to promote the vegetarian cause by putting Slick in an ad based on the original Sixties cry of "Flower Power," skewed just a little for the Nineties and recycled as "Cauliflower Power."


The ad, which will debut on Woodstock '69's real anniversary, August 13, is based on the old Fillmore posters of yore and features a now-blonde Slick holding a bouquet of the esteemed vegetable. Oh yeah, in the new order, the time-honored two-fingered peace sign now stands for vegetarianism.


Slick is a longstanding PETA member; last year she donated a percentage of royalties from the Airplane's signature song, "White Rabbit," to PETA's campaign against Procter & Gamble's use of rabbits and other animals in product testing.


JAAN UHELSZKI
(August 6, 1999)