Scheduled to coincide with this weekend's NBA All-Star game, the commercial features Michael Jordon, along with other prominent athletes and sportscasters singing the "Be Like Mike" song with Popper accompanying them on harp.
"We knew we wanted to include a musician in the spot, and John Popper's sound is so distinct that we immediately thought of him," Gatorade spokesperson Patty Jo Sinopoli told JAMTV. "It didn't take much convincing on either end, since it turns out that John is a huge Bulls fan. He even relates himself and members of his band to members of the Bulls." Sinopoli could not say whether or not Popper thought of himself as Jordan.
Blues Traveler management says the band will begin writing and
rehearsing again in April and will play their next shows July 3 and
4 at Red Rocks in Colorado. (Isaac Josephson)
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