WHAT HE'S CHANGING: As rock started
to slip away from its roots, White launched a movement to bring it
all back home, making bluesy, retro-rock sound ultramodern. Now
it's safe for new bands — from Kings of Leon to Fleet Foxes
— to admit they love the Stones, Dylan and Zep.
BUSY SCHEDULE: White has enough creative juice to fuel three fully functioning bands (the White Stripes, the Raconteurs and the just-announced Dead Weather).
KEY QUOTE: "I have three dads: my biological father, God and Bob Dylan."
SEE THE CHANGE: White Stripes' Official Site, The Raconteurs' Official Site and Dead Weather's Official Site
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Photo: Dowling/Getty

WHAT HE'S CHANGING: The endlessly
restless Young has taken on a surprising new project: transforming
his '59 Lincoln convertible into a hybrid running on electricity
and hydrogen.
SIGNATURE MOVE: His album, Fork in the Road, is all about the car, the LincVolt.
NEXT FIGHT: Winning the $10 million X PRIZE competition with the LincVolt.
KEY QUOTE: "When I see the huge amount of money the government has given to Ford and GM to research vehicles, and see what they have come up with — it just doesn't add up," Young told RS. "You don't have to have billions to be Ford."
SEE THE CHANGE: Neil Young's Official Site
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Photo: Jennings/WireImage

WHAT HE'S CHANGING: With his growing
Momofuku empire, the former religion student is revolutionizing
haute cuisine — refusing to deal with phone reservations,
white tablecloths or vegetarians. His decadent merger of French
technique with Asian comfort food, plus insane amounts of pork,
make him the Keith Richards of food.
WEAK SPOT: His temper. His business partner calls the holes he punches into his kitchen's walls "Korean termites."
CHANG ON HIS CLIENTELE: "I don't want shithead bankers and the friends of dickhead traders."
SEE THE CHANGE: Momofuku
Photo: Francesco Tonelli courtesy of Momofuku

WHAT HE'S CHANGING: The 40-year-old
Israeli entrepreneur has attracted $200 million in first-round
financing — the fifth-largest amount in history — for
his company, dedicated to creating a "smart" network of
electric-car-charging stations that do everything from charge cars
when they're not being driven, to custom-program their radio
stations.
FRIENDS SAY: "In our view," says venture capitalist Alan Salzman, "Shai is the path to the inevitable."
NEXT FIGHT: Israel, Denmark and California have already signed up; Agassi is in talks with at least 20 other countries.
SEE THE CHANGE: Better Place
Photo: Silverman/Getty

WHAT SHE'S CHANGING: An
infectious-disease specialist, El-Sadr pioneered a model for the
prevention, care and treatment of HIV/AIDS and tuberculosis,
centered on working with families and their social networks rather
than just dispensing medicines. As director of the International
Center for AIDS Care and Treatment Programs at Columbia University,
she now oversees 600 sites in 14 countries in sub-Saharan Africa
and Asia.
FRIENDS SAY: "Wafaa is the closest I'll ever come to knowing a saint," says Donald Abrams of the University of California, San Francisco medical school.
SEE THE CHANGE: International Center for AIDS Care and Treatment
Photo: Kike Calvo

WHAT HE'S CHANGING: American (if not
global) style. He may be a shameless attention magpie who bores
easily, but he also has an exhaustive drive to rattle the
conventions of fashion. His pitch-perfect ear for coolness and
celebrity idolatry — did you think Lil' Kim could sell
handbags? — lets him sell $30 boots to teens and still
impress the chic-est critics.
FRIENDS SAY: "This guy's my idol," Kanye West told RS. "I want to be just like him."
KEY QUOTE: "When I was younger, all the kids I thought were cool smoked cigarettes, my favorite rock stars were heroin addicts — what looked cool was very dark."
SEE THE CHANGE: Marc Jacobs' Official Site
Related Stories• The Deep Shallowness of Marc Jacobs
Photo: Morigi/WireImage

WHAT HE'S CHANGING: The director of
the Move Beyond Coal campaign, Nilles is Big Coal's worst
nightmare: an aggressive, strategic lawyer who knows how to
monkey-wrench the industry. Behind Nilles' efforts, the Sierra Club
claims to have stopped plans for 24 new coal plants in the U.S.
last year.
FRIENDS SAY: "Bruce is running the most successful campaign the environmental movement has seen in more than a decade," says Michael Brune, executive director of Rainforest Action Network.
KEY QUOTE: "There's no such thing as 'clean coal.'"
SEE THE CHANGE: Move Beyond Coal
Photo: Kira Stackhouse

WHAT HE'S CHANGING: As the head
designer at Epic Games, Bleszinski shows a flair for ultraviolent
shoot-'em-ups like Unreal Tournament and Gears of War that
captivated gamers with its breakthrough realistic terror. GoW is
now on tap as a feature — and possible franchise.
FRIENDS SAY: GamePro calls Bleszinski "the closest thing to a rock star the game industry has today."
ENEMIES SAY: "CliffyB is such a fag," posted one anonymous gamer online.
KEY QUOTE: "If I had a nickel for every time I was called a fag on the Internet, I could retire."
Photo: Miller/Getty

WHAT HE'S CHANGING: Combining
graffiti art with a culture-jamming sensibility — painting a
hole on a West Bank security wall, illicitly hanging a "Mona Lisa"
with a smiley face in the Louvre — the man who is reportedly
named Robin or Robert Banks has made art dangerous again. He
remains stubbornly anonymous despite his infamy.
FRIENDS SAY: "The streets are boring," artist Damien Hirst has said. "So anyone like Banksy who makes them entertaining and treats people like people instead of consumers is brilliant."
KEY QUOTE: "You know what hip-hop has done with the word 'nigger'? I'm trying to do that with the word 'vandalism': bring it back."
SEE THE CHANGE: Banksy's Official Site
Photo: AFP/Getty

WHAT HE'S CHANGING: After sequencing
his human genome and mapping the ocean's biodiversity, the
relentless Venter continues to push the frontiers of science with
his creation, from scratch, of the first synthetic genome.
NEXT MOVE: Designing organisms in the lab, including biological robots to produce chemicals and next-generation biofuels.
FRIENDS SAY: "Of course he's antagonistic," said Alfonso Romo Garza, the Mexican billionaire who invested $15 million in Venter's work. "But I love controversial people, because those are the people who change the world."
SEE THE CHANGE: J. Craig Venter Institute
Photo: Celotto/Getty
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- Portions of Album Content Provided by All Music Guide © 2009 All Media Guide, LLC.