The Decade of the Dude

It's the Sweater. As in, the beige and brown zigzag cable-knit sweater that the Dude wears through much of Lebowski. For a die-hard fan, it's like seeing Harrison Ford dig out Indiana Jones' fedora.

Bridges sees me smiling and laughs hysterically. "Here, try it on," he says.

"I can't," I say. It would be wrong.

"C'mon," he says.

I put the Sweater on. It's heavy, and way too big. Bridges grabs my cellphone camera. "Move your right shoulder a little bit to the side," he says. "Head up a little bit, perfect, right there."

To think this is all about a strange movie that bombed when it came out in 1998. But in the 10 years since its woeful release, The Big Lebowski — a tangled Desert Storm-era comedic caper directed by Ethan and Joel Coen (Fargo, Raising Arizona, No Country for Old Men) — has become the most beloved movie of its generation. Young comic stars like Seth Rogen (the co-writer and star of the current hit Pineapple Express) and Jonah Hill (Superbad) worship the film. The Internet teems with Lebowski tributes and videos (like "The Mii Lebowski," a homage done entirely using Wii video-game characters), and the film has inspired dozens of academic papers, with titles like "Logjammin' and Gutterballs: Masculinities in The Big Lebowski." Several times a year, thousands of costume-wearing fans flock to conventions called Lebowski Fest. Bridges attended a Southern California Fest a few years ago — "My Beatles moment," he says. To date, The Big Lebowski has made $40 million on DVD — more than twice what it made in theaters — and in September, Universal is releasing a 10th-anniversary limited-edition DVD of the film, which will come (of course) in a bowling-ball case.

"No movie is quoted more often amongst [our] friends," says Jim James, the lead singer of Louisville, Kentucky, band My Morning Jacket, who performed at their hometown Lebowski Fest in costume (James dressed as the Dude). "We often hear stories about how it has changed people's lives."

Why has Lebowski become an early- 21st-century phenomenon? The answer may be as complicated as the film's labyrinthine plot, which the Coen brothers loosely based on the L.A.-noir novels of Raymond Chandler. Part of Lebowski mania can surely be attributed to the fact that it's just a very funny premise for a film. Bridges' Dude (real name: Jeffrey Lebowski) is a listless L.A. pothead wiling away the early 1990s playing in a recreational bowling league with friends Walter Sobchak (a mercurial Vietnam vet played by John Goodman) and Donny Kerabatsos (a mild-mannered sidekick played by Steve Buscemi). When a pair of clumsy thugs confuse the Dude with another, wealthier Jeffrey Lebowski — peeing on his prized rug in the process — the Dude is thrown into a screwball escapade that involves a family feud, a gang of nihilists, the avant-garde art world, the SoCal porn scene, lost homework, Tara Reid and a missing toe.