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A Short History of Rock Stars in Super Bowl Commercials

From Ray Charles to Britney Spears: How musicians have shilled for the man on Madison Avenue's big day

Rolling Stone

Posted Jan 31, 2008 11:51 AM

With millions of viewers and dollars on the line, over the past two decades commercials have become as integral to the Super Bowl as bad refereeing and the opening coin flip. 2008's Super Sunday will feature ads with star turns by Justin Timberlake, Missy Elliott, Busta Rhymes, Macy Gray, Alice Cooper and LL Cool J, as well as music by Madonna and Shakira. But will these new advertisements top some of the most memorable commercials featuring rock stars from the past? Here's a look back at some of the most eye-catching and clever ads in Super Bowl history, featuring Christina Aguilera, Ozzy Osbourne and a whole lot of MC Hammer.

MICHAEL JACKSON (Pepsi, 1984)