The Funk Soul Brothers

OutKast rule the radio, the album charts and now the Grammys. The world is theirs. But it almost didn't happen

By Mark BinelliPosted Mar 18, 2004 12:00 AM

"Most of the clothes in the 'Hey Ya!' video I designed," notes Dre as he reaches for some edamame. He's starting his own clothing line, Benjamin Andre, which will concentrate, at first, on the all-important accessory. "You can have on some total bullshit," he says, "but if you have cool socks, or a hat, or a pocket square, it's like, 'Oh, that shit's fly.' "

How about when you guys started out? Hip-hop is such a macho world.

In the very beginning, I tried to make sure I fit in. We looked like regular cats. I had an Atlanta Braves jersey on in the first video. You had to look macho. It wasn't until our second album, when I started producing, that I decided to make things more personal. I studied the way different artists looked. Prince, Sly Stone -- they were dope for their time. And the jazz guys, too. They were on heroin, but they looked good. Then I went to Jamaica and decided to grow out my dreads. I wanted to keep them covered while I was growing them out, so I found this white Indian turban. It looked cool. Then I started wearing silk scarves, and it went from there. In hip-hop -- well, in music, period -- people don't have that style anymore.

Did you expect to do as well as you guys did at the Grammys?

Honestly? I thought we'd win that many awards, but not in those categories. I thought "Hey Ya!" would get Record of the Year. When Coldplay won, I was like, "Oh, really?" I'm a White Stripes fan, and right now they're considered the saviors of rock & roll, so I thought they would give Album of the Year to them.

Was it a fun night?

Norah Jones called me the night before and said, "Are you ready?" I said, "I guess I'm as ready as I'll ever be." It was stressful, because a lot of attention was on us. I don't like that. The best moment was when we won Album of the Year and Big Boi gave me a hug. The embrace lasted five -- eight, nine -- no, maybe fifteen seconds. The Love Below was originally supposed to be a solo album. At the last minute, management and the record company said it wasn't a good time to do that, so Big Boi did Speakerboxxx. But I was taking so long to finish The Love Below that he wanted to release that as a solo album. A lot of people don't know the album almost wasn't made. So there were a lot of emotions in those seconds.

Are you feeling burned out on music?

I wouldn't say burned out. But definitely uninspired. But anything could come along any day. I'm starting a band. You know the guitar player from the 'Hey Ya!' video, Johnny Vulture?

Um, yeah. [In the video, Dre plays every member of the band, including Johnny Vulture.]

Johnny started a band called the Vultures. He and Andre 3000 hate each other, because Andre 3000 thinks Johnny took his sound.

What else do you have planned?

I want to go to Juilliard to study classical music.

Really? When?

I've been thinking about it for about a year. But things got kinda busy. This record took off. I can't be in school right now. But I'm taking saxophone and clarinet lessons. I'd study classical composition and music theory. Like, now, I was working on songs for Gwen Stefani's album, and I could tell her how to sing them but not the range.

[Excerpt From Issue 944 — March 18, 2004]


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