The Machinery of Hope

Inside the grass-roots field operation of Barack Obama, who is transforming the way political campaigns are run

By TIM DICKINSONPosted Mar 20, 2008 3:00 PM

"We saw early that, because of the energy that we were evoking, the caucuses would be a great opportunity for us," says Axelrod. "And not just in Iowa. So for months out, we had organizers in these caucus states, and the Clinton campaign had . . . nothing." By contrast, says Figueroa, "the philosophy of our campaign from the beginning was to compete for every vote. Not cede any precinct, any county, anywhere. And it got us to where we are now." Clinton has since complained that caucuses are "dominated by activists" who "don't represent the electorate." But that bellyaching, says Trippi, "is pure cover for 'We blew it.' If you can win a precinct just by getting ten people there — and that's true — then why the hell didn't she get ten people there?"

Adds Moulitsas of Daily Kos, "I don't know how a candidate can say she'll be ready to lead on Day One, when she can't even organize a simple caucus."

In the days leading up to the Texas primary, Clinton appeared equally unprepared for the contest there. Leaks from exasperated donors made clear that the campaign, drooling over the state's large trove of Hispanic voters, was largely clueless about the complex, hybrid nature of the election in Texas. Of the state's 193 delegates, only 126 are awarded on the basis of the primary vote. But since those are apportioned on the basis of turnout in past elections, few of the delegates are available in low-voting Hispanic districts that favor Clinton.

The rest of the delegates will be decided by caucus, which begins immediately after the primary polls close on Election Night. Since the caucus is open only to those who vote in the primary, the Obama campaign is urging its supporters to cast their ballots in the state's ten-day window for early voting. "I'll tell you what we're doing — inside campaign information," Ukman tells his new precinct captains at the training in San Marcos. "The elections officials publish a list of those who voted early. With that list, we can follow up and get our people to the caucus."

As it did in Super Tuesday states, Obama's field organization in Texas has enabled his campaign staff to mobilize an army of supporters in a matter of weeks. When Figueroa arrived in San Antonio to organize volunteers, he found a group called AlamObama already up and running. "We show up last week with our organizers," Figueroa tells me, "and the AlamObama people are all like, 'Great. Welcome to the party. Here's what we're doing, here's what we need to do.' They're telling us. They're incredibly structured. And you know why? They went to Camp Obama."

No group represents the campaign machine that Obama has built better than AlamObama. A year ago, the group was nothing more than eight people who attended an informal get-together at a Borders bookstore. Today, it's a 600-member grass-roots outfit — an all-volunteer field operation that hums with the energy and efficiency of a fully staffed campaign office. "In Iowa, the campaign was on the ground for six months," says Judy Hall, a college professor who co-founded the group. "They come here, and it's like they've already been on the ground for six months. Those of us in the grass roots, we simply minded the store.

"Well," she says, reconsidering her words, "I guess we actually built the store — but that's what this campaign is all about."

As Hall's well-honed operation makes clear, the Obama campaign has succeeded not by attracting starry-eyed followers who place their faith in hope but by motivating committed activists who are answering a call to national service. They're pouring their lifeblood into this campaign, not because they are in thrall to a cult of personality but because they're invested in the idea that politics matter, and that their participation can turn the current political system on its ear.

In reality, it already has. "We're seeing the last time a top-down campaign has a chance to win it," says Trippi. "There won't be another campaign that makes the same mistake the Clintons made of being dependent on big donors and insiders. It's not going to work ever again."

[From Issue 1048 — March 20, 2008]

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