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NYT Lashes Itself Over MoveOn Ad

9/23/07, 7:53 pm EST

Betraying Its Own Best Interests – New York Times

Did MoveOn.org get favored treatment from The Times? And was the ad outside the bounds of acceptable political discourse?The answer to the first question is that MoveOn.org paid what is known in the newspaper industry as a standby rate of $64,575 that it should not have received under Times policies. The group should have paid $142,083. The Times had maintained for a week that the standby rate was appropriate, but a company spokeswoman told me late Thursday afternoon that an advertising sales representative made a mistake.

The answer to the second question is that the ad appears to fly in the face of an internal advertising acceptability manual that says, “We do not accept opinion advertisements that are attacks of a personal nature.” Steph Jespersen, the executive who approved the ad, said that, while it was “rough,” he regarded it as a comment on a public official’s management of his office and therefore acceptable speech for The Times to print.

By the end of last week the ad appeared to have backfired on both MoveOn.org and fellow opponents of the war in Iraq — and on The Times. It gave the Bush administration and its allies an opportunity to change the subject from questions about an unpopular war to defense of a respected general with nine rows of ribbons on his chest, including a Bronze Star with a V for valor. And it gave fresh ammunition to a cottage industry that loves to bash The Times as a bastion of the “liberal media.”

UPDATE: Out of what the group calls “an abundance of caution,” MoveOn has unilaterally decided to pay the difference between the standard ad rate and what they had paid for the “Betray Us” ad. In a press release, MoveOn honcho Eli Pariser wrote:

MoveOn continues, of course, to stand by the content of the advertisement and to urge citizens and their elected representatives in the Congress to focus on the continued dishonesty of the Bush Administration and the American blood and treasure being lost in a war for which the Administration has no exit strategy. Certainly that issue is more worthy of the attention of the electorate and the media than the mistake of an advertising representative or the wording of an advertisement.


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Comments

balance | 9/23/2007, 8:35 pm EST

I didn’t care for the ad. Thought the pun was juvenile – though much of the substantiation was accurate. I do consider it a bit of balance on the part of the Times for the whole Judith Miller unquestioning support of the administraton in the run up to the war. This topic should have died a week ago.

LeeUSA | 9/24/2007, 7:59 am EST

I can see where the ‘Betray Us’ ad is still the talk of the town….it’s all they have. Those who can’t defend Bush’s illegal occupation can only attack its critics. The many military generals who have honestly assessed the Iraq debacle have been summarily dismissed.

bk | 9/24/2007, 11:49 am EST

I don’t think the ad backfired at all. As soon as the Republicans denounced it, MoveOn.org got about $500,000 in new donations, in about one day. I don’t know if the ad was right or wrong, but it did speak for a lot of Americans. I also feel that it was a HUGE waste of time and tax payer money to bring a “sense of the senate” vote to the floor about it when they could have been working on an exit strategy for the war instead. But what did I expect from a Texas republican? Move ON!

Jed Clampett | 9/24/2007, 1:20 pm EST

too bad there wasn’t such a clammor to condemn the swift boat ads during the kerry campaign… then again, it’s alot more ugly to ‘flip-flop’(ridicule) a sitting democratic senator than a democrat organization.

Let Them Eat Cake | 9/24/2007, 5:30 pm EST

The New York Times needs to Stand Firm and engage in some of its past Boldness and Frankness.

The Times needs to ponder that being the White House’s “Lap-dog” has its Downside.

It can easily mean you can be abandoned and discarded(ask Powell, McCain)and become the “Evil Scapegoat” for the Bush administration and his Corporate Fascists.

Petraeus is giving Bush “misinformation” regarding the “success of the surge” and putting the troops in permanent stagnation in a deadly civil war in Iraq.

The New York Times seemed to have “No Apologies” for the irresponsible Giuliani attack ad on Hillary Clinton, linking her without basis, to the MoveOn ads that were Truthful and challenging to the Bush “War” plight.

Right-wing Corporate seems to have taken Control of the majority of newspaper-, television, cable media!

Where is the balance-and who represents the Majority of Americans? It certainly isn’t the Right-wing media! Shame on the New York Times!

RealityBites | 9/24/2007, 9:00 pm EST

Apparently, to some people, patriotism means never saying anything bad about anybody. Hmm. McCarthyismHitlerismStalinism? Patriotism means love of country. It doesn’t say follow a criminal regime. In fact, wanting a criminal regime to get what’s coming IS patriotic.

Nativeson | 9/25/2007, 1:46 am EST

I just read the ad again. Everything in it is documented, and supported by intelligence reports and the words of General Petraeus, starting in 2004 with a pre-election statement that we were making “tangible progress” and that “Iraqi leaders were stepping forward”.

He was paid off for these lies with a 4th star and command in Iraq. During his tenure as commander in Iraq, the RATE of American casualties has steadily increased, proving the falsity of his claims.

The Move On ad, published before Petraeus said a word before the committee, predicted accurately what he would say, and he voluntarily set the wreath of dishonor on his own head by misrepresenting the situation on the ground in Iraq, and misleading the Congress and the People of the United States.

More than politicians, more than Newspapers, the men and women of our military speak of honor and respect, and the need for both. General Petraeus did not uphold that honor before Congress. And he disrespected every one of the men who have given their lives under his command with his lies, halftruths, and dishonest representations of what is actually occurring in Iraq today.

Right on, Move On!

Word | 9/25/2007, 9:10 pm EST

Two years from now we’ll be looking back on the “betray us” ads as prescient. Liberals always get pilloried for being right. It’s a law of physics.

Kevin | 12/19/2007, 7:24 pm EST

That ad is a classic example of liberal hypocracy

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