The new video for Placebo's "Too Many Friends," the single off the British rockers' forthcoming album, Loud Like Love, is a visually stunning interactive mystery. NME premiered the clip, which couches the song in a six-minute mystery, seemingly titled "Unfortunate Events," narrated by American Psycho's Bret Easton Ellis.
In exactly 3.12 seconds, a man sneaks up behind a woman, who turns around and smashes a bottle against his face. He falls into the pool at the same time as a cloud of smoke erupts in the background, knocking over the grillmaster.
If it sounds confusing, that's the idea: "So, viewers, what happened?" asks Ellis, breaking down the drug-addled, technology-addicted characters as the plaintive notes of "Too Many Friends" fades in. The song soundtracks a slow-motion series of visual clues, with a lush focus on details like water splashing and droplets of sweat. The video never spells out what happens; instead, Ellis gives us 30 seconds to put our guesses in the comments section.