'Spark: A Burning Man Story' Dives Into Desert Culture

Documentary explores cult festival in Nevada

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Spark: A Burning Man Story explores the artistic phenomenon that takes place every year at the Burning Man festival in Black Rock Desert, Nevada. It was a hit at the SXSW Film Festival and will be played in theaters in New York and Los Angeles on August 16th; on August 17th, the film will be released on iTunes and other digital platforms. In this exclusive clip, you can watch the intro to the film.

Burning Man 2012 Pictures

"We specifically set out to make a film that people didn't see as 'just another Burning Man doc.' We were interested in a more universal story of what happens when people feel that they have the freedom and space to truly be themselves and to act on their dreams," co-director Steve Brown tells Rolling Stone. "The founders sought to broaden their vision to one that would make a difference in the world while they wrestled with issues of leadership and legacy. Just as many of us experience the tension between the desire to follow our passion and the need to get by in the world, many organizations begin with passion, ideals and purpose, and then struggle to preserve their dream as they grow."