Metallica drummer Lars Ulrich explains why Metallica decided to create their own Orion festival in this clip from behind the scenes of the band's cover shoot for Rolling Stone's Big Issue. "Getting your own festival off the ground is not something you do overnight," he says. "What we're trying to do with the Orion festival is certainly rooted in our European festival experience over the last three decades. The main thing you get at these festivals is diversity and variety, and the whole experience of the weekend  is about discovery."

Interview by Benjy Eisen, video by Eric Helton