Jack White
'Sixteen Saltines'
Matthew Perpetua

"This generation is so dead," Jack White says in a feature profile in this weekend's New York Times Magazine. "You ask a kid, ‘What are you doing this Saturday?’ and they’ll be playing video games or watching cable, instead of building model cars or airplanes or doing something creative. Kids today never say, ‘Man, I’m really into remote-controlled steamboats.’ They never say that." These comments shed some light on White's new video for "Sixteen Saltines," the hard-rocking second single from his upcoming solo debut, Blunderbuss. The clip, which was directed by A.G. Rojas, has White bound and trapped in a world overrun by delinquent kids who act out their ids and show reverence for absolutely nothing, not even themselves.

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