Donning a gold rope with a watch and luxurious fur coat, Big Boi pays tribute to his hometown with fellow Atlanta rappers T.I. and Ludacris in his new video for "In the A," from Big Boi's Vicious Lies and Dangerous Rumors. Though all three can now afford the high life, they cruise the less glamorous spots of Atlanta, taking it back to their more humble roots. Rolling Stone's Simon Vozick-Levinson called it the best track on the album, "an old-school, ego-fueled lyrical jag." But despite the boasts, these guys haven't forgotten where they came from.