From its opening declaration "I am the god of hellfire," "Fire" was one of the strangest one-shot psychedelic rock hits, Arthur Brown alternating between croons and operatic squeals as he sang his ode to raging blazes amid demented organ swirls. Brown performed the song onstage in a helmet of fire, which led to a life-threatening situation when a crewman poured lighter fluid over the singer at the 1967 Windsor Jazz Festival. "When he lit it, I commenced to incinerate," he reminisced in Rolling Stone. "People from the audience had to pour beer over me to put out the flames."