Dierks Bentley admits with a laugh that he's "kind of messing with" his fans — "in a good way, though," he insists, talking to Rolling Stone Country about a four-part music video series rolling out before the release of his Black album. "It's a chance to give them bits and pieces so that the album is an exciting process for them."
Earlier this month, the country star released a sexy, brooding clip for "I'll Be the Moon," a new duet with Maren Morris. That first video set the scene for a scorching love triangle, with the likely hot-and-bothered viewer not likely to know whether to be Team Boyfriend or Team Lover. The story arc continues with "What the Hell Did I Say," making its world premiere today. This second video is all about the lover, whom we find to be one hell of a drinking buddy. But with every shot, he picks up the phone to call or text his secret girlfriend — making his clouded head hurt a lot worse the next day.
The video is lighthearted in its bar scenes, yet heavy as a hangover in its depiction of what happens in the aftermath of the drunken night out — and that brings a whole new life to Bentley's playful "What the Hell Did I Say."
"I love singing fun songs; I've built a career on them," says the singer-songwriter, who has topped the charts with many a drinking song, including "Sideways" and "Drunk on a Plane." "With 'What the Hell,' it's a fun, morning-after song," he continues. "The video is a chance to take it somewhere else and keep the conversation wide open."
Wide-open indeed. We won't see the repercussions of all those calls and texts until the next video, "Pick Up" debuts here on Rolling Stone Country April 29th. Dierks Bentley's Black is out May 27th.