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Wild Style: Inside John Varvatos' 'Rock in Fashion' Book

Read the designer's thoughts on the looks of artists ranging from Robert Plant to Axl Rose
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Courtesy John Varvatos

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A Slap in the Face

"Talk about an interesting group with an interesting style: You've got Jimi Hendrix, who is a black man playing really heavy rock and roll with a blues base to it, and he's got a white bass player who has a big 'fro. And he has a drummer, who's got all this curly, almost white 'fro-ish hair. And they really kind of set the world on its ear both musically and stylistically. And nobody dressed like them. It was a slap in the face of rock and roll. At that time, most of the people in bands, like the Beatles, were wearing similar outfits, like black suits. And all of a sudden you've got Jimi Hendrix, who's got these military jackets and the hair and all these scarves. There was nothing like it."

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