Björk, 'Human Behaviour' (1993)
Björk's first major solo hit, produced by Nellee Hooper, introduced her as a seminal new talent for avant-pop. Its Michel Gondry-directed video crystallzied the Icelandic genie's agenda with an immortal visual and obliterated expectations for what a promotional clip could be in 1993. "Human Behaviour" is a paper-mache fantasia presenting Björk in a demented version of Goldilocks and The Three Bears; her journey includes a jaunt to the moon and concludes, endearingly, in a bear's stomach. Throughout, she wears a silver lame dress, a look other singers, including Madonna, would soon be shadowing. The video received VMA nominations 1994 including Best Female Video and Breakthrough Video, but took home none. No matter: the birth of a new aesthetic icon ensured a lifetime of visionary videos ahead.