The Greatest Momagers and Dadagers in the BusinessHow the parents of stars like Britney Spears, Usher, The Beach Boys and more micromanaged their kids' careers
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Justin Bieber and Pattie Millette
While most entertainers have to wait until they are at least old enough to drive to start their careers, a few are born with the blessing (and, sometimes, the curse) of a natural momager (or her male counterpart, the dadager). The most extreme want to stay involved long after other professionals have (or should have) stepped in, quitting their jobs to hit the road – and the conference room – with their offspring. Some, of course, are in it for the money; some are chasing a piece of the spotlight (a not-surprisingly high percentage once harbored dreams of dreams of stardom for themselves); some just simply believe they know what’s best.
Justin Bieber’s mother, Pattie Mallette, was barely older than her son is now when she gave birth to him in Ontario, Canada. The story of how Bieber was discovered is now legendary: When he won a local singing contest, Mallette uploaded a clip of the performance to YouTube for the benefit of family and friends. She continued to post videos of Justin doing covers of R&B singles, until the online cache was discovered by marketing executive Scooter Braun. Though Braun and Usher manage Bieber, Millette keeps a close eye on her son, accompanying him on tour and acting as a very public cheerleader via Twitter. Her biography? “Yes Justin Bieber is my son. I have many other great qualities besides being his mom haha! No really.”
Here are 11 other momagers and dadagers who have made careers out of managing their offspring – for better and for worse.
By Caroline Bankoff