In the spring of 2010, Drake embarked on his first-ever tour as a headliner in association with Reverb's Campus Consciousness Tour, which began with Guster in 2006. The CCT works to link artists with environmental student groups at schools across the country to raise awareness through literature and activities in tents on the concert grounds, like eco-friendly screen printing from Studio 3, an organic textile company. "I feel like as musicians a lot of the time we underestimate the power of our influence and our voice," said Drake at the time. Following Drake, the 2010 Campus Consciousness Tour featured Passion Pit and in 2011 will star the rapper Wiz Khalifa.
Photo: Drake performs at Radio City Music Hall on September 28, 2010 in New York City.