Jay-Z feat. Rihanna and Kanye West, 'Run This Town'
As with "What's My Name," the song's high artistic merit cuts into its J.J. potential. But its utilitarian appeal definitely makes up for that – it's very useful if your team has a hated intra-city rival. And wears black. And your mascot is a bird: "All black everything / And our girls are blackbirds," Jay-Z raps. Was Jigga thinking of his Brooklyn homeys the Long Island University Blackbirds (making their first NCAA appearance in a 14 years after winning the Northeastern Conference tournament in an overtime thriller against Robert Morris)? No, probably not. But with the Jock Jam, as in all great forms of expression, symbolic serendipity is part of the fun.