Will.i.am. keeps the Jock Jam tradition alive the way Led Zeppelin kept the blues alive. "Boom Boom Pow" makes "Whoomp There It Is" seem like a wax-winged wisp of Dickinsonian miniaturism. The beat is so stupid it’s like a zombie standing around in a crowd of zombies thinking, "Man, these other zombies are really smart." The lyrics aren't just perfect for Jumbotrons – they could've been written on one. In other words, Jock Jam gold.