9. Nine Inch Nails, 'Closer' (1994)
Everything about Nine Inch Nails' "Closer," from its "I want to fuck you like an animal!" chorus to Mark Romanek's stylish yet perverse music video, runs counter to anyone's idea of mainstream entertainment, but it was a massive hit anyway. Romanek's arty, transgressive clip was instrumental to the song's success — it made Trent Reznor look sexy, cool and different from every other rock star on the planet.