'SOS' - 2006
With "SOS," the lead single from Rihanna's second album A Girl Like Me, the powers-that-be recognized the potential to break her out of the niche that had been previously established. The Soft Cell sample does the heavy lifting, and the video – a slick, bland clip reminiscent of early J. Lo – falls in line as something very much a part of the traditional pop radio product. (There's even a cell phone placement!) One miscue: capri jeans are also involved.