"Disturbia" - 2008
The third single from the album cycle is when things get fully strange. "Disturbia" kicks off with Rihanna coyly asking, "What's wrong with me?", and the grainy music video footage complies with previously established creep-out imagery. We get an old-timey prisoner in an eye patch inexplicably turning gears, we get Mad Max-style back-up dancers groping in a non-fun way, we get a scary husky. And we've already come a long way from "Pon de Replay." Bonus: No sign of Shia LaBeouf.