4. The Association - 'Cherish'
Wussy soft-rock love songs are often seen as an early 1970s phenomenon, but the Association pioneered them. Their massive hit "Cherish" was inescapable in late 1966, and they were even given a slot at the Monterey Pop Festival the following year. They scored a handful of other hits over the ensuing years, and have continued to tour with a rotating line-up of musicians.